NL Group
HospitalityTexas, United States11-50 Employees
NL Group is a Dallas-based hospitality management and consulting firm that covers restaurant and hotel design, operations, and front-of-house, kitchen, and bar management. The team focuses on helping new restaurant startups and reviving financially distressed brands, offering specialized consulting services. Since its founding in 2003, the company has developed concepts in the Dallas–Fort Worth Metroplex, including obar, LIFT, and DISH. In addition to operating its own venues, NL Group offers external consulting that emphasizes product analysis, cost controls, and overall enhancements to visual and audio environments for clients seeking a competitive edge. It serves clients in the hospitality industry, focusing on design, operations, and startup and turnaround consulting for restaurants and hotels, and operates from Dallas.