Strategic Partnerships Nom Nom has demonstrated success with Chewy through exclusive kits and DTC sales. Use Mars Petcare reach to pitch additional major retailers and e-commerce platforms with co-branded limited edition SKUs and enrichment kits. Offer retailers a premium, vet-approved fresh dog meals story, backed by logistics and production capabilities from Nashville and an established kitchen network.

Vet Channel Growth The product is board-certified vet-developed and personalized by calorie. Create a B2B program targeting veterinary networks and clinics to offer Nom Nom meals as a nutrition option, with in-clinic promotions and patient-specific meal plans. Provide veterinary nutritionist co-branding and sales collateral to drive clinic-based orders.

Influencer Partnerships There is an existing partner in iHeartCats; expand influencer programs across pet creators and platforms to drive awareness and DTC conversions. Leverage enrichment kits as shareable content and implement performance-oriented affiliate deals to scale reach and loyalty.

Premium Positioning Backed by Mars Petcare, Nom Nom occupies a premium, personalization-led niche. Target premium retailers, pet insurers, and veterinary networks with bundled offerings, subscriptions, and seasonal SKUs that emphasize freshness, customization, and vet-developed recipes to justify higher price points.

Operations Growth Production in Nashville supports fast delivery and strong quality control, with historical expansions indicating scalable growth. Explore manufacturing capacity expansion or regional co-packing partnerships to meet demand from new retailers and DTC channels, leveraging Mars distribution strengths to improve reach and lead times.