Acquisition Expansion Nom Nom's recent acquisition by Mars Petcare has expanded its market presence and product offerings, presenting potential sales opportunities to leverage the broader customer base and diversified portfolio.

Production Facility Expansion Nom Nom's expansion of facilities to Davidson, North Carolina, and investment in a production facility in Nashville, Tennessee, signifies growth and increased production capacity, creating opportunities for partnership and supply agreements with other businesses in these regions.

Innovative Product Launches The launch of dog-specific gut microbiome test kits, probiotics, and campaigns like 'Sh*ttiest cities in America' demonstrate Nom Nom's commitment to innovation. These new product offerings can be targeted towards pet stores, veterinarians, and online pet care platforms for distribution.

Revenue Growth Potential With a revenue ranging between $50M - $100M, Nom Nom has a solid financial standing. This presents an opportunity for business partnerships, co-branding initiatives, and distribution arrangements to tap into the company's financial stability and growing market share.

Competitive Landscape Analysis By understanding the competitive positioning of similar companies such as JustFoodForDogs, Ollie, and The Farmer's Dog, Nom Nom can identify areas where it can differentiate itself and tailor sales strategies to capture market share and attract customers seeking unique and high-quality pet food products.