Insights

Premium Product Positioning PetPlate's focus on fresh-cooked, human-grade dog food positions it as a premium brand in the rapidly growing high-quality pet food segment, offering opportunities to partner with premium pet retailers and specialty stores seeking high-end pet nutrition products.

Growing Retail Presence Recent partnerships with major retailers like Phillips Pet Food & Supplies and collaborations with PetSmart indicate expanding retail distribution channels, creating potential sales avenues for suppliers of retail-ready packaging, shelving solutions, and point-of-sale marketing.

Innovative Product Lines The launch of new products such as FreshBaked and supplements demonstrates a commitment to product innovation, opening opportunities for suppliers of dry food ingredients, baking equipment, and supplement formulation to support ongoing product diversification.

Technology-Driven Growth Use of advanced digital marketing tools and a strong digital presence suggest a receptive market for tech solutions, including e-commerce platform enhancements, customer engagement tools, and logistical tech integrations that can optimize the direct-to-consumer experience.

Strategic Industry Position PetPlate’s partnerships with humanitarian and eco-friendly brands like TerraCycle and the focus on eco-conscious options present sales opportunities in sustainable packaging, eco-friendly ingredients, and environmentally conscious supply chain solutions tailored for brands targeting eco-aware consumers.

PetPlate Tech Stack

PetPlate uses 8 technology products and services including Microsoft Advertising, Google Conversion Tracking, Hotjar, and more. Explore PetPlate's tech stack below.

  • Microsoft Advertising
    Advertising
  • Google Conversion Tracking
    Advertising Networks
  • Hotjar
    Analytics
  • Adobe Illustrator
    Cad & Graphics
  • Google Workspace
    Email
  • WP Engine
    Platform As A Service
  • Node.js
    Programming Languages
  • FedEx
    Transportation And Fleet Management

Media & News

PetPlate's Email Address Formats

PetPlate uses at least 1 format(s):
PetPlate Email FormatsExamplePercentage
First@petplate.comJohn@petplate.com
63%
Last@petplate.comDoe@petplate.com
20%
First.Last@petplate.comJohn.Doe@petplate.com
12%
FirstLast@petplate.comJohnDoe@petplate.com
5%

Frequently Asked Questions

Where is PetPlate's headquarters located?

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PetPlate's main headquarters is located at 1412 Broadway, 21st Floor New York, NY 10018, US. The company has employees across 1 continents, including North America.

What is PetPlate's official website and social media links?

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PetPlate's official website is petplate.com and has social profiles on LinkedInCrunchbase.

What is PetPlate's NAICS code?

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PetPlate's NAICS code is 81291 - Pet Care (except Veterinary) Services.

How many employees does PetPlate have currently?

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As of October 2025, PetPlate has approximately 51 employees across 1 continents, including North America. Key team members include Chief Operating Officer & Founding Partner: J. S.Chief Financial Officer: S. L.Chief Of Staff: S. F.. Explore PetPlate's employee directory with LeadIQ.

What industry does PetPlate belong to?

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PetPlate operates in the Pet Services industry.

What technology does PetPlate use?

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PetPlate's tech stack includes Microsoft AdvertisingGoogle Conversion TrackingHotjarAdobe IllustratorGoogle WorkspaceWP EngineNode.jsFedEx.

What is PetPlate's email format?

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PetPlate's email format typically follows the pattern of First@petplate.com. Find more PetPlate email formats with LeadIQ.

How much funding has PetPlate raised to date?

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As of October 2025, PetPlate has raised $19M in funding. The last funding round occurred on Dec 15, 2021 for $19M.

When was PetPlate founded?

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PetPlate was founded in 2016.
PetPlate

PetPlate

Pet ServicesUnited States51-200 Employees

PetPlate was founded in 2016 by Renaldo Webb when he decided it was time to feed his first dog, Winston, real food, so he started cooking for him and soon discovered a tremendous need for PetPlate. The business has grown exponentially since launching nationally in 2017. PetPlate is widely respected as a pioneer in the fresh-cooked pet food category, one of the fastest growing categories in the $35 billion pet food industry. PetPlate's relentless pursuit of excellence in the overall customer experience sets it apart. We have built a small but nimble team dedicated to providing dogs everywhere with a fresh-cooked diet that is healthy, delicious, and ready to eat. The meals are custom-portioned to meet the individual caloric needs of each and every pup, and the meals are delivered right to the pet parent’s door for ease, convenience, and peace of mind.

As a fast-growing DTC brand, we are looking for colleagues who love dogs and want to collaborate with other dog lovers to deliver the best possible experience for our furry friends and their pet parents. We are hiring at all levels and in all areas (marketing, ops, tech, finance). If you don't see a job matching your background, please send a note to petcare@petplate.com, and we'll reach out to learn more about each other.

Section iconCompany Overview

Headquarters
1412 Broadway, 21st Floor New York, NY 10018, US
NAICS Code
81291 - Pet Care (except Veterinary) Services
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $19M

    PetPlate has raised a total of $19M of funding over 6 rounds. Their latest funding round was raised on Dec 15, 2021 in the amount of $19M.

  • $10M$25M

    PetPlate's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $19M

    PetPlate has raised a total of $19M of funding over 6 rounds. Their latest funding round was raised on Dec 15, 2021 in the amount of $19M.

  • $10M$25M

    PetPlate's revenue is estimated to be in the range of $10M$25M

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