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Insights

Strategic Partnerships PetPlate has established partnerships with key players in the pet industry, such as PetSmart, Phillips Pet Food & Supplies, and TerraCycle. Leveraging these partnerships can open up avenues for collaboration and cross-promotion to tap into a wider customer base.

Product Diversification The launch of FreshBaked™ and new supplement varieties indicates PetPlate's commitment to innovation and expanding their product line. This presents an opportunity to introduce these new offerings to existing customers and attract new ones looking for high-quality dog food options.

Tech Integration PetPlate utilizes a range of tech tools such as Google Conversion Tracking, Mixpanel, and Vercel. Integrating these technologies effectively can streamline operations, enhance customer experience, and provide valuable insights for targeted sales and marketing strategies.

Top Talent Acquisition Key hires like Stephanie Arnold, George Korsnick, and Larry Reynolds showcase PetPlate's focus on building a strong leadership team. Leveraging the expertise of these professionals can drive innovation, product development, and ultimately boost sales performance.

Competitive Positioning In a competitive market with players like JustFoodForDogs, Chewy, and Freshpet, PetPlate's unique selling proposition of fresh-cooked, vet-designed, human-grade dog food sets it apart. Highlighting these key differentiators in marketing efforts can attract discerning customers seeking premium pet food options.

Similar companies to PetPlate

PetPlate Tech Stack

PetPlate uses 8 technology products and services including Google Conversion Tracking, AWIN, Mixpanel, and more. Explore PetPlate's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • AWIN
    Affiliate Advertising Networks
  • Mixpanel
    Analytics
  • Curalate
    Analytics
  • Twitter Emoji (Twemoji)
    Font Scripts
  • Vercel
    Platform As A Service
  • Ruby
    Programming Languages
  • Google Tag Manager
    Tag Management

Media & News

PetPlate's Email Address Formats

PetPlate uses at least 1 format(s):
PetPlate Email FormatsExamplePercentage
First@petplate.comJohn@petplate.com
63%
Last@petplate.comDoe@petplate.com
20%
First.Last@petplate.comJohn.Doe@petplate.com
12%
FirstLast@petplate.comJohnDoe@petplate.com
5%

Frequently Asked Questions

Where is PetPlate's headquarters located?

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PetPlate's main headquarters is located at 1412 Broadway 21st Floor New York, NY 10018 US. The company has employees across 2 continents, including North AmericaEurope.

What is PetPlate's official website and social media links?

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PetPlate's official website is petplate.com and has social profiles on LinkedIn.

How much revenue does PetPlate generate?

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As of October 2024, PetPlate's annual revenue reached $15M.

How many employees does PetPlate have currently?

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As of October 2024, PetPlate has approximately 51 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: S. L.Vice President Of Supply Chain: D. K.Vice President Retail: C. L.. Explore PetPlate's employee directory with LeadIQ.

What industry does PetPlate belong to?

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PetPlate operates in the Non-profit Organizations industry.

What technology does PetPlate use?

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PetPlate's tech stack includes Google Conversion TrackingAWINMixpanelCuralateTwitter Emoji (Twemoji)VercelRubyGoogle Tag Manager.

What is PetPlate's email format?

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PetPlate's email format typically follows the pattern of . Find more PetPlate email formats with LeadIQ.

How much funding has PetPlate raised to date?

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As of October 2024, PetPlate has raised $19M in funding. The last funding round occurred on Dec 15, 2021 for $19M.

When was PetPlate founded?

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PetPlate was founded in 2016.
PetPlate

PetPlate

Non-profit OrganizationsNew York, United States51-200 Employees

PetPlate was founded in 2016 by Renaldo Webb when he decided it was time to feed his first dog, Winston, real food, so he started cooking for him and soon discovered a tremendous need for PetPlate. The business has grown exponentially since launching nationally in 2017. PetPlate is widely respected as a pioneer in the fresh-cooked pet food category, one of the fastest growing categories in the $35 billion pet food industry. PetPlate's relentless pursuit of excellence in the overall customer experience sets it apart. We have built a small but nimble team dedicated to providing dogs everywhere with a fresh-cooked diet that is healthy, delicious, and ready to eat. The meals are custom-portioned to meet the individual caloric needs of each and every pup, and the meals are delivered right to the pet parent’s door for ease, convenience, and peace of mind.

As a fast-growing DTC brand, we are looking for colleagues who love dogs and want to collaborate with other dog lovers to deliver the best possible experience for our furry friends and their pet parents. We are hiring at all levels and in all areas (marketing, ops, tech, finance). If you don't see a job matching your background, please send a note to petcare@petplate.com, and we'll reach out to learn more about each other.

Section iconCompany Overview

Headquarters
1412 Broadway 21st Floor New York, NY 10018 US
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $19M

    PetPlate has raised a total of $19M of funding over 6 rounds. Their latest funding round was raised on Dec 15, 2021 in the amount of $19M.

  • $10M$50M

    PetPlate's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $19M

    PetPlate has raised a total of $19M of funding over 6 rounds. Their latest funding round was raised on Dec 15, 2021 in the amount of $19M.

  • $10M$50M

    PetPlate's revenue is in the range of $10M$50M

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