Insights

Growing Market Presence PetPlate has experienced rapid expansion since its national launch in 2017, positioning itself as a leading pioneer in the fast-growing fresh-cooked pet food category within the $35 billion pet food industry, presenting opportunities to scale partnerships and distribution channels.

Operational Expansion Recent collaborations with major retail players like PetSmart and Phillips Pet Food & Supplies indicate a strategic move toward expanded retail and e-commerce availability, creating avenues for B2B sales, new product placements, and co-branding initiatives.

Innovative Product Line With recent launches such as FreshBaked dry food and new supplement variants, PetPlate demonstrates ongoing product innovation, offering cross-selling opportunities and the potential to develop new lines tailored for different customer segments or dietary needs.

Tech-Driven Customer Engagement The company's use of advanced marketing and analytics tools like Google Workspace and Hotjar, along with recent digital initiatives like the PetPlate Park metaverse, indicate a strong focus on digital engagement and personalized customer experiences, opening avenues for tech integrations and data-driven marketing collaborations.

PetPlate Tech Stack

PetPlate uses 8 technology products and services including Microsoft Advertising, Google Conversion Tracking, Hotjar, and more. Explore PetPlate's tech stack below.

  • Microsoft Advertising
    Advertising
  • Google Conversion Tracking
    Advertising Networks
  • Hotjar
    Analytics
  • Adobe Illustrator
    Cad & Graphics
  • Google Workspace
    Email
  • WP Engine
    Platform As A Service
  • Node.js
    Programming Languages
  • FedEx
    Transportation And Fleet Management

Media & News

PetPlate's Email Address Formats

PetPlate uses at least 1 format(s):
PetPlate Email FormatsExamplePercentage
First@petplate.comJohn@petplate.com
62%
Last@petplate.comDoe@petplate.com
20%
First.Last@petplate.comJohn.Doe@petplate.com
11%
FirstLast@petplate.comJohnDoe@petplate.com
7%

Frequently Asked Questions

Where is PetPlate's headquarters located?

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PetPlate's main headquarters is located at 1412 Broadway 21st Floor New York, New York 10018 United States. The company has employees across 1 continents, including North America.

What is PetPlate's official website and social media links?

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PetPlate's official website is petplate.com and has social profiles on LinkedInCrunchbase.

What is PetPlate's NAICS code?

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PetPlate's NAICS code is 81291 - Pet Care (except Veterinary) Services.

How many employees does PetPlate have currently?

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As of February 2026, PetPlate has approximately 17 employees across 1 continents, including North America. Key team members include Chief Operating Officer & Founding Partner: J. S.Chief Financial Officer: S. L.Chief Of Staff: S. F.. Explore PetPlate's employee directory with LeadIQ.

What industry does PetPlate belong to?

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PetPlate operates in the Pet Services industry.

What technology does PetPlate use?

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PetPlate's tech stack includes Microsoft AdvertisingGoogle Conversion TrackingHotjarAdobe IllustratorGoogle WorkspaceWP EngineNode.jsFedEx.

What is PetPlate's email format?

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PetPlate's email format typically follows the pattern of First@petplate.com. Find more PetPlate email formats with LeadIQ.

How much funding has PetPlate raised to date?

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As of February 2026, PetPlate has raised $19M in funding. The last funding round occurred on Dec 15, 2021 for $19M.

When was PetPlate founded?

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PetPlate was founded in 2016.

PetPlate

Pet ServicesNew York, United States11-50 Employees

PetPlate was founded in 2016 by Renaldo Webb when he decided it was time to feed his first dog, Winston, real food, so he started cooking for him and soon discovered a tremendous need for PetPlate. The business has grown exponentially since launching nationally in 2017. PetPlate is widely respected as a pioneer in the fresh-cooked pet food category, one of the fastest growing categories in the $35 billion pet food industry. PetPlate's relentless pursuit of excellence in the overall customer experience sets it apart. We have built a small but nimble team dedicated to providing dogs everywhere with a fresh-cooked diet that is healthy, delicious, and ready to eat. The meals are custom-portioned to meet the individual caloric needs of each and every pup, and the meals are delivered right to the pet parent’s door for ease, convenience, and peace of mind.

As a fast-growing DTC brand, we are looking for colleagues who love dogs and want to collaborate with other dog lovers to deliver the best possible experience for our furry friends and their pet parents. We are hiring at all levels and in all areas (marketing, ops, tech, finance). If you don't see a job matching your background, please send a note to petcare@petplate.com, and we'll reach out to learn more about each other.

Section iconCompany Overview

Headquarters
1412 Broadway 21st Floor New York, New York 10018 United States
NAICS Code
81291 - Pet Care (except Veterinary) Services
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $19M

    PetPlate has raised a total of $19M of funding over 6 rounds. Their latest funding round was raised on Dec 15, 2021 in the amount of $19M.

  • $1M$10M

    PetPlate's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $19M

    PetPlate has raised a total of $19M of funding over 6 rounds. Their latest funding round was raised on Dec 15, 2021 in the amount of $19M.

  • $1M$10M

    PetPlate's revenue is estimated to be in the range of $1M$10M

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