Insights

Expanding Retail Presence PetPlate's recent partnerships with major retailers like PetSmart and Phillips Pet Food & Supplies indicate an active push into physical retail channels, creating opportunities to offer complementary products or exclusive in-store promotions.

Innovative Product Launches The launch of new product lines such as FreshBaked dry food and additional supplements suggests room to develop cross-promotional bundles, subscription offers, or tailored marketing campaigns targeting pet owners seeking variety and enhanced nutrition.

Growing Customer Base With a focus on delivering fresh, human-grade pet food directly to consumers and an emphasis on personalized nutrition, there is potential to upsell premium products, accessories, and personalized health services to existing pet parent customers.

Tech-Driven Engagement Utilizing digital tools like Google Conversion Tracking and Hotjar, PetPlate demonstrates a strong online presence and data-driven approach, creating opportunities for tailored digital marketing, loyalty program integrations, and targeted advertising to boost customer retention and lifetime value.

Financial Growth Potential Although currently in the $1M - 10M revenue range, PetPlate's substantial funding of $19M and rapid product innovation position it well to scale operations, making it a promising partner for logistics, manufacturing, or co-branded ventures aimed at accelerating growth.

PetPlate Tech Stack

PetPlate uses 8 technology products and services including Microsoft Advertising, Google Conversion Tracking, Hotjar, and more. Explore PetPlate's tech stack below.

  • Microsoft Advertising
    Advertising
  • Google Conversion Tracking
    Advertising Networks
  • Hotjar
    Analytics
  • Adobe Illustrator
    Cad & Graphics
  • Google Workspace
    Email
  • WP Engine
    Platform As A Service
  • Node.js
    Programming Languages
  • FedEx
    Transportation And Fleet Management

Media & News

PetPlate's Email Address Formats

PetPlate uses at least 1 format(s):
PetPlate Email FormatsExamplePercentage
First@petplate.comJohn@petplate.com
62%
Last@petplate.comDoe@petplate.com
20%
First.Last@petplate.comJohn.Doe@petplate.com
11%
FirstLast@petplate.comJohnDoe@petplate.com
7%

Frequently Asked Questions

Where is PetPlate's headquarters located?

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PetPlate's main headquarters is located at 1412 Broadway 21st Floor New York, New York 10018 United States. The company has employees across 1 continents, including North America.

What is PetPlate's official website and social media links?

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PetPlate's official website is petplate.com and has social profiles on LinkedInCrunchbase.

What is PetPlate's NAICS code?

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PetPlate's NAICS code is 81291 - Pet Care (except Veterinary) Services.

How many employees does PetPlate have currently?

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As of April 2026, PetPlate has approximately 15 employees across 1 continents, including North America. Key team members include Chief Operating Officer & Founding Partner: J. S.Chief Financial Officer: S. L.Vice President Of Operations And Supply Chain: D. K.. Explore PetPlate's employee directory with LeadIQ.

What industry does PetPlate belong to?

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PetPlate operates in the Pet Services industry.

What technology does PetPlate use?

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PetPlate's tech stack includes Microsoft AdvertisingGoogle Conversion TrackingHotjarAdobe IllustratorGoogle WorkspaceWP EngineNode.jsFedEx.

What is PetPlate's email format?

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PetPlate's email format typically follows the pattern of First@petplate.com. Find more PetPlate email formats with LeadIQ.

How much funding has PetPlate raised to date?

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As of April 2026, PetPlate has raised $19M in funding. The last funding round occurred on Dec 15, 2021 for $19M.

When was PetPlate founded?

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PetPlate was founded in 2016.

PetPlate

Pet ServicesNew York, United States11-50 Employees

PetPlate was founded in 2016 by Renaldo Webb when he decided it was time to feed his first dog, Winston, real food, so he started cooking for him and soon discovered a tremendous need for PetPlate. The business has grown exponentially since launching nationally in 2017. PetPlate is widely respected as a pioneer in the fresh-cooked pet food category, one of the fastest growing categories in the $35 billion pet food industry. PetPlate's relentless pursuit of excellence in the overall customer experience sets it apart. We have built a small but nimble team dedicated to providing dogs everywhere with a fresh-cooked diet that is healthy, delicious, and ready to eat. The meals are custom-portioned to meet the individual caloric needs of each and every pup, and the meals are delivered right to the pet parent’s door for ease, convenience, and peace of mind.

As a fast-growing DTC brand, we are looking for colleagues who love dogs and want to collaborate with other dog lovers to deliver the best possible experience for our furry friends and their pet parents. We are hiring at all levels and in all areas (marketing, ops, tech, finance). If you don't see a job matching your background, please send a note to petcare@petplate.com, and we'll reach out to learn more about each other.

Section iconCompany Overview

Headquarters
1412 Broadway 21st Floor New York, New York 10018 United States
NAICS Code
81291 - Pet Care (except Veterinary) Services
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $19M

    PetPlate has raised a total of $19M of funding over 6 rounds. Their latest funding round was raised on Dec 15, 2021 in the amount of $19M.

  • $1M$10M

    PetPlate's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $19M

    PetPlate has raised a total of $19M of funding over 6 rounds. Their latest funding round was raised on Dec 15, 2021 in the amount of $19M.

  • $1M$10M

    PetPlate's revenue is estimated to be in the range of $1M$10M

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