Expanding Geographical Presence Norstat is actively expanding its footprint across Europe with recent acquisitions and office expansions in Switzerland, Spain, and other Southern European markets. This indicates a strategic growth phase that offers opportunities to onboard new clients seeking comprehensive market research services in these regions.

Diversified Service Portfolio With acquisitions like DemoSCOPE and Offerwise, Norstat has broadened its capabilities to include research services in Switzerland and increased its reach into the Americas. This diversification presents opportunities to tailor solutions for clients with complex, multi-regional research needs.

Strong Market Position As a leading data collector in Europe with over four million respondents and annual revenue estimated between $50M and $100M, Norstat commands significant market credibility, making it an attractive partner for organizations seeking reliable and high-quality market insights.

Technological Infrastructure Leveraging a robust tech stack—including cloud services, security tools, and data collection platforms—Norstat ensures data accuracy and security, enabling sales teams to promote advanced, trustworthy research solutions to prospective clients demanding high standards.

Recent Growth Initiatives Norstat’s active pursuit of growth through strategic hires and acquisitions signals a focus on enhancing service offerings and geographic reach, providing sales opportunities for partners to introduce innovative research methods and expanded regional support to potential clients.