Insights

Growing Regional Presence North State Nannies serves a broad geographic area across North Carolina, including major cities such as Raleigh, Charlotte, Wilmington, and Asheville, indicating opportunities to expand service offerings or establish strategic partnerships within these growing markets.

Targeted Family Segment With a focus on families seeking trustworthy and high-quality childcare, there is potential to tailor marketing campaigns towards affluent or busy professional demographics who prioritize reliable household support.

Caregiver Support Offerings The company advocates for and connects caregivers with long-term positions, suggesting opportunities to develop supplementary services such as training, credentialing, or caregiver wellness programs to enhance retention and attract high-caliber talent.

Tech Stack Utilization Utilizing platforms like Wix, WordPress, and Google Analytics, North State Nannies demonstrates digital engagement that can be leveraged for targeted online marketing campaigns, lead generation, and automated client/caregiver onboarding processes.

Revenue Growth Potential With an estimated revenue range of up to $10 million and a relatively small team, there exists significant scope for scalable growth through increased marketing, service diversification, or regional expansion strategies aimed at capturing a larger share of the local childcare market.

North State Nannies (Formerly Select Sitters) Tech Stack

North State Nannies (Formerly Select Sitters) uses 8 technology products and services including Wix, Wix eCommerce, JSON-LD, and more. Explore North State Nannies (Formerly Select Sitters)'s tech stack below.

Wix

Content Management System

Wix eCommerce

E-commerce

JSON-LD

Javascript Frameworks

Lodash

Javascript Libraries

Priority Hints

Performance

WordPress.com

Platform As A Service

Bootstrap

UI Frameworks

Google Analytics

Web Analytics

North State Nannies (Formerly Select Sitters) Email Formats	Example	Percentage
First@theselectsitters.com	John@theselectsitters.com	100%

North State Nannies (Formerly Select Sitters) Email Formats

Example

Percentage

First@theselectsitters.com

John@theselectsitters.com

100%

Frequently Asked Questions

Where is North State Nannies (Formerly Select Sitters)'s headquarters located?

North State Nannies (Formerly Select Sitters)'s main headquarters is located at 615 Oberlin Road Raleigh, North Carolina 27605 United States. The company has employees across 1 continents, including North America.

What is North State Nannies (Formerly Select Sitters)'s official website and social media links?

North State Nannies (Formerly Select Sitters)'s official website is northstatenannies.com and has social profiles on LinkedIn.

What is North State Nannies (Formerly Select Sitters)'s SIC code NAICS code?

North State Nannies (Formerly Select Sitters)'s SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 6241 - Individual and Family Services.

How many employees does North State Nannies (Formerly Select Sitters) have currently?

As of February 2026, North State Nannies (Formerly Select Sitters) has approximately 30 employees across 1 continents, including North America. Key team members include Owner: J. E.Small Business Owner: K. V.Operations Manager: J. W.. Explore North State Nannies (Formerly Select Sitters)'s employee directory with LeadIQ.

What industry does North State Nannies (Formerly Select Sitters) belong to?

North State Nannies (Formerly Select Sitters) operates in the Individual and Family Services industry.

What technology does North State Nannies (Formerly Select Sitters) use?

North State Nannies (Formerly Select Sitters)'s tech stack includes WixWix eCommerceJSON-LDLodashPriority HintsWordPress.comBootstrapGoogle Analytics.

What is North State Nannies (Formerly Select Sitters)'s email format?

North State Nannies (Formerly Select Sitters)'s email format typically follows the pattern of First@theselectsitters.com. Find more North State Nannies (Formerly Select Sitters) email formats with LeadIQ.

When was North State Nannies (Formerly Select Sitters) founded?

North State Nannies (Formerly Select Sitters) was founded in 2011.

North State Nannies (Formerly Select Sitters)

Individual and Family ServicesNorth Carolina, United States11-50 Employees

North State Nannies (formerly Select Sitters) is a mom-owned household staffing agency built on trust, professionalism, and personal connection. Founded in 2011 by Kara Varnell, a former nanny with over a decade of childcare experience, our agency was created to meet the growing need for reliable, high-quality childcare and household support.
We proudly serve families across North Carolina, including the Triangle (Raleigh, Durham, Cary, Chapel Hill, Wake Forest, Clayton, Morrisville, Hillsborough), Wilmington, Charlotte, Eastern NC/Greenville, the Triad (Greensboro, Winston Salem), and Western NC (Asheville)
For families, we provide peace of mind by thoroughly vetting every candidate through background screenings, reference checks, and personalized interviews. Each placement is also supported by our agency guarantee.
For caregivers, we offer opportunities to find meaningful, long-term positions with families who value their skills and experience. Our team takes the time to get to know each nanny and household professional, advocating for them and ensuring they are connected with the right fit.
At North State Nannies, our mission is simple: to create lasting, trusted partnerships between families and caregivers.

Insights

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