Community Partnerships Northern Building Supply engages in charitable partnerships, donating surplus inventory to organizations like Charities, Inc. This presents a sales opportunity to position the company as a community-focused partner for supplier sponsorships, bulk donations, and co-branded community projects.

Expanded Market Reach As a two-location northern Michigan retailer now under US LBM ownership, there is potential to leverage US LBM’s procurement network and national supplier agreements to source competitive materials, expand product SKUs, and offer bundled solutions to professional contractors and builders in Leelanau County.

Full-Service Offering With services including milling, delivery, rental equipment, window repair, and hardware store operations, there are cross-sell opportunities to upsell project bundles (lumber, windows, doors, decking, hardware) and after-sales services to professional builders, remodelers, and DIY customers.

Tech-Driven Growth Utilize existing tech stack (HubSpot, Mailchimp, Smartsheet, Google Cloud) to run targeted campaigns for contractor leads, project-based promotions, and service upsells. Propose solutions like seasonal promotions, loyalty programs, and delivery/window repair service add-ons to increase average order value.

Growth Through Finances Revenue range indicates mid-market potential. There is room to discuss financing options, project-based invoicing, and preferred customer programs with builders and contractors to secure larger, recurring orders and higher-margin materials.