Largest Trex dealer Northville Lumber CO is the largest Trex dealer in Michigan, presenting a clear opportunity to upsell composite decking products and related maintenance items to a broad customer base seeking durable, outdoor living solutions.

Strong regional scale With 11-50 employees and annual revenue in the 10M–25M range, there is potential to expand footprint through targeted B2B partnerships with builders, remodelers, and trade professionals in the Detroit metropolitan area and neighboring markets.

Extensive in-stock variety Thousands of lumber and building products in stock plus quick-delivery access to thousands more enable bundled offers for new construction and remodeling projects, allowing sales reps to propose complete material packages to contractors.

Tech-enabled sales Adoption of digital tools such as PWA, MySQL, and web forms indicates readiness for online ordering, account management, and digital quotes; this supports targeted outreach and streamlined procurement for trade customers.

Mid-market potential Comparable peers operate at much larger scales, suggesting Northville Lumber CO can pursue mid-market growth through service differentiation, loyalty programs, and competitive pricing for frequent small to midsize contractor orders.