AI platform expansion Not Just Travel is planning to develop an all-in-one platform leveraging AI for its network of homeworking travel consultants, presenting a sales opportunity to supply AI integration, analytics, and concierge functionalities to enhance the platform.

Cruise focus growth With a dedicated Head of Cruise Sales and a noted expansion of cruise bookings, there is a clear opportunity to cross-sell cruise-specific tech, CRM enhancements, and supplier integrations to capitalize on their growing cruise segment.

Trade leadership uplift Recent promotions to Head of Trade and Head of Operations signal emphasis on partner and consultant experience, suggesting upsell potential for partner portals, onboarding tooling, e-learning platforms, and performance analytics for travel consultants.

Award credibility Global Piton Award and high Trustpilot ratings indicate strong brand trust; pursue premium partnerships, co-branded marketing, and premium supplier deals that leverage their reputation to attract exclusive offers.

Mid-market scale Revenue in the broad seven-figure to mid-eight-figure range and 500–1000 employees position Not Just Travel as a substantial mid-market player open to enterprise-grade payments, data services, and scalable technology stacks.