Mid-market focus Not Rocket Science is a software development firm with 11-50 employees and annual revenue in the 10M-25M range, indicating mid-market capacity and a potential fit for scalable, outsourced product development or IT modernization projects.

Full service potential The company offers end-to-end services from application development to BI, AI-powered digital assistants, mobile development, and web solutions, presenting opportunities for multi-solution deals and long-term retainer engagements.

Tech stack leverage Utilizing tools like SendGrid, Google Tag Manager, reCAPTCHA, and Plesk suggests opportunities to upsell cloud, security, analytics, and marketing tech integration services to optimize client digital ecosystems.

Growth opportunities With a revenue band of 10M-25M and a portfolio that includes asset location tracking and forms, there is room to propose expansion into emerging verticals such as logistics, field services, and enterprise compliance tooling.

Competitive positioning Position Not Rocket Science as a nimble, full-service alternative to large integrators for mid-market firms seeking rapid delivery, cost efficiency, and personalized engagement, while highlighting potential for scalable partnerships and co-development.