Lager Leadership Notch has positioned itself as a pioneer and award-winning producer of German/Czech-inspired lagers and lower-ABV beers, with breweries and taprooms in Salem and Boston and a recognized craft heritage. For sales, opportunities include securing wholesale distribution with craft-focused retailers and on-premise chains seeking premium session beers, plus potential co-branded regional exclusives and private-label arrangements.

NA Innovation Notch has piloted a nonalcoholic IPA and a Pilsner sold on-site and for take-home, indicating consumer demand for low/zero ABV options. This opens doors for national retailers, event venues, and stadiums seeking NA beer, as well as potential licensing or co-pack opportunities to scale the NA lineup.

Experiential Growth High engagement through Forever Lager festival, a mobile biergarten program, and collaborative ventures (Koji Club, Craigie On Main) shows a potent experiential marketing engine. Sales plays include event sponsorships, pop-up taprooms, private events, and co-branding with foodservice operators to drive brand exposure and on-premise volume.

Expansion Footprint Notch operates breweries and taprooms in Salem and Boston, with prior expansion to Brighton, UK, demonstrating appetite for growth and cross-market exposure. Opportunities: pursue additional distribution in new regional markets, partner with regional distributors, and explore international licensing or joint ventures to extend lager reach.

Local Sourcing The Koji Club collaboration used rice from Isbell Farm, underscoring a willingness to experiment with local ingredients and sustainability storytelling within a lean team. Sales opportunities include farm-to-pour narratives, partnerships with local suppliers for limited-edition releases, and co-marketing with sustainability-minded retailers and venues.