Unified procurement Nova Pressroom provides a single standardized pressroom chemistry program across multiple sites, presenting an opportunity to sell consistency-focused procurement solutions, reduce SKU fragmentation, and streamline vendor management for multi-site printers.

Pilot to scale Encourage a low-risk pilot across one site to demonstrate cross-site consistency, cost savings, and workflow improvements, paving the way for a broader rollout and longer-term contracts.

On-site deployment A Nova technician supports go-live and ensures presses run correctly, offering a compelling value proposition for performance guarantees and reduced downtime that can justify higher switching or onboarding fees.

Tower Products fusion Recent merger with Tower Products positions Nova for expanded product credibility and cross-sell opportunities into Tower’s customer base, including shared distribution and potential bundled offerings.

Finance and growth With revenue in the mid to high tens of millions and a proven multi-site deployment model, there is a clear path to upsell premium service plans, extended warranties, and data-driven procurement analytics to optimize chemical usage.