Niche expertise Novanis positions itself as a specialized IT solutions provider with deep expertise in networking, security, storage, virtualization, and wireless technologies, suggesting opportunities to upsell advanced security and DR/BC solutions to both public and private sector clients.

Private and public sector With a track record spanning nearly 30 years across public and private sectors, Novanis demonstrates cross-sector capabilities that can be leveraged to target government-related contracts, municipal projects, and enterprise IT modernization initiatives.

Mid-market focus The company size (11-50 employees) and revenue range ($1M-$10M) indicate a mid-market orientation, suitable for scalable managed services, cloud modernization, and project-based deployments for mid-sized organizations.

Tech stack readiness Existing technologies such as Microsoft 365, MySQL, WordPress, and diverse analytics/CRM tools suggest opportunities to offer integrated managed services, migration assistance, data security hardening, and optimization of current tooling.

Growth potential With elite certifications and a broad service portfolio, there is potential to expand offerings into managed security services, business continuity planning, and value-added integration projects to broaden contract opportunities and win larger deals.