Affordable care Target mid-sized employers seeking cost containment in healthcare where Novant Health Employer Solutions can leverage its focus on reducing healthcare costs and improving productivity to offer bundled services and employee wellness programs.

Digital integration Leverage the tech stack and recent AI partnerships to propose integrated digital health solutions, including Epic-enabled AI tools via Doximity collaboration, and seamless vendor ecosystems (Workday, SAP, Smartsheet, MongoDB) for employer-facing health programs.

Community partnerships Capitalize on existing community and cultural partnerships (e.g., arts organizations and performance centers) to upsell sponsorships, wellness events, and workforce health initiatives that align with corporate social responsibility goals.

Strategic expansions Monitor and propose service expansions to employers in markets where Novant Health has recently closed or restructured facilities, offering transitional care, telehealth access, and employer-based clinics to capture displaced or nearby workforces.

Financial optimization Position cost-benefit analyses and ROI-driven programs that address rising operating expenses, highlighting reduced healthcare costs and improved employee productivity as a differentiator for mid-market employers contemplating benefits optimization.