Cross-border growth Novatti’s international payments capability with cross-border transfers to over 180 countries and BPAY solution presents an opportunity to upsell to mid-market merchants expanding overseas or needing regional payment rails, especially those targeting Australia, Asia, and the UK.

Omni channel enablement A comprehensive mix of online and in-person payment options (QR codes, terminals, SoftPOS, and recurring Direct Debits) enables selling to retailers and service providers seeking a unified, frictionless checkout experience across channels.

Card programing Card issuing and BIN sponsorship capabilities open near-term upsell to brands wanting own-branded physical or virtual cards, payroll cards, loyalty integrations, or expense management solutions for customers or employees.

Strategic partnerships Recent collaborations with HuePay and Alipay integration expand merchant reach into Chinese markets and cross-border commerce, suggesting a focused target: fintechs and merchants seeking regional partners to reduce friction and expand payment options.

Regulatory confidence Broad regulatory licences across AU, UK, Canada and AFCA membership bolster trust and enable conversations with risk-conscious enterprises, helping to position Novatti as a compliant, scalable payments partner for growth-minded brands.