Growth potential Novi.digital is a small to mid-sized data-driven digital marketing agency with revenue in the 1-10M range and a focus on SEO and PPC for UK and international clients, indicating upside opportunities in expanding paid media management and performance marketing services.

Strategic hires Recent appointment of a head of PPC suggests a strengthened paid search capability; there may be opening for grey-box collaborations, joint campaigns, or upsell of advanced PPC and analytics services to enhance client results.

Award momentum Recognition such as Travel/Leisure Campaign of the Year and DADI Award signals credibility and success in paid media; leverage this to approach potential clients in travel, leisure, hospitality, and similar sectors seeking proven performance improvements.

Tech leverage Utilizes a modern tech stack (Looker, SEMrush, HubSpot, Slack, ChatGPT, Zapier) enabling data-driven insights, reporting, and automation—promote capabilities in analytics-led optimization and scalable reporting to prospects seeking transparency and ROI.

Client acquisition track Past client wins include Siemens Financial Services and English Lakes Hotels; target mid-market enterprises in similar verticals that value rigorous research, consultancy, and managed SEO/PPC to drive growth and efficiency.