Growth in PPC Novi Digital recently appointed Tom Coad as head of PPC, signaling a strategic expansion in paid media capabilities. This presents a sales opportunity to offer enhanced paid search management, performance reporting, and cross-channel optimizations to strengthen their paid media offering.

Award-Winning Driver The agency has earned industry recognition including Travel/Leisure Campaign of the Year at the UK Paid Media Awards 2025 and a DADI Award for paid media effectiveness. Use this as a differentiator when approaching for premium, results-driven campaigns and to align with their award-winning track record.

Enterprise & Partnerships Past client wins include Siemens Financial Services, Sensory Integration Education, and English Lakes Hotels, indicating familiarity with enterprise, not-for-profit, and hospitality sectors. Target cross-sell of data-driven SEO and analytics services to similar large organizations and sector-specific campaigns.

Analytics & Tech Stack Active use of Google Analytics 4, Databox, Cloudflare Bot Management, and other performance tools suggests openness to advanced measurement, dashboards, and bot protection. Propose integrated analytics, conversion-rate optimization, and automated reporting packages to improve insight delivery and ROI clarity.

Scale & Collaboration With 11-50 employees and international client base, Novi Digital may value scalable managed services, clear communication, and Flexible engagement models. Present modular, retainer-based solutions with clear SLAs, onboarding playbooks, and transparent pricing to fit mid-market growth needs.