CPQ Expertise Target mid-market B2B organizations seeking to optimize configure-price-quote and quote-to-cash processes; position Novus CPQ Consulting as a specialized partner with near 30 years of domain experience and a focus on informed decision making.

Advisory Services Leverage personalized CPQ advisory services, the CPQ Briefing Subscription, and the CPQ Newsletter to create ongoing engagement with potential clients actively evaluating vendors, enabling upsell from advisory to full implementation or optimization projects.

Industry Insight Offer the CPQ Industry Analyst Report and podcast sponsorships or collaborations to companies in the CPQ ecosystem, establishing credibility and generating inbound interest from buyers researching solutions.

Technology Stack Highlight compatibility with common tech ecosystems (WordPress, Stripe, Autoptimize, etc.) to appeal to organizations using similar stacks or seeking vendors with lightweight, agile delivery models and transparent hosting considerations.

Growth Enablement Position as a strategic partner for ongoing CPQ optimization and knowledge growth, targeting organizations experiencing rapid expansion or complex sales processes that require scalable QTC improvements and ongoing advisory support.