Niche CPQ Expertise Novus CPQ Consulting specializes in Configure-Price-Quote and quote-to-cash processes with nearly three decades of hands-on experience, presenting a clear value proposition for B2B firms evaluating CPQ solutions.

Advisory and Education Opportunities for sales can leverage their offerings in CPQ advisory services, the CPQ Briefing Subscription, and the CPQ Podcast to engage buyers early in the decision cycle and nurture long-term relationships.

Content-Driven Insight The CPQ Industry Analyst Report and CPQ Newsletter position the firm as a trusted thought leader, enabling targeted outreach to organizations actively researching CPQ platforms.

Limited Foundational Scale With an extremely small team and revenue in the lower middle range, there is a potential to upsell consulting engagements, ongoing advisory retainers, or expanded CPQ optimization projects as clients scale.

Target Market Fit The focus on B2B CPQ optimization suggests opportunities with mid-market to enterprise buyers seeking faster, smarter CPQ decisions; pairing their insights with direct outreach to procurement and sales ops leaders could accelerate deal flow.