Global Market Expansion Novus actively participates in international industry events such as VIV Asia and the Australian Dairy Conference, indicating a strategic focus on expanding its presence in key regional markets including Asia and Australia. There are significant sales opportunities by engaging with producers and nutritionists in these regions who are seeking advanced feed additives and enzyme solutions.

Innovative Product Launches Recent launches like the CIBENZA XCEL Xylanase enzyme feed additive demonstrate Novus’s commitment to developing cutting-edge solutions. Leveraging these innovations can attract new customers looking for high-performance, health-supporting feed additives, creating upselling opportunities for existing clients.

Strategic Partnerships Collaborations with biotech firms such as Ginkgo Bioworks and Resilient Biotics highlight Novus’s focus on developing novel feed solutions that promote animal health. This positions Novus to tap into a growing demand for immune health products and specialized enzymes that address industry challenges.

Regional Leadership Hiring Recent recruitment, including a poultry solutions manager for Latin America, indicates intensified efforts to strengthen regional sales teams. This presents an opportunity to tailor product bundles and support to specific regional needs, boosting sales in target markets.

Industry Engagement Active participation and thought leadership in major industry events show Novus’s role as an innovative leader. Establishing relationships with key industry stakeholders and decision-makers can open doors for strategic deals and long-term contracts in animal nutrition solutions.