Insights

Health and Wellness Focus Vitacost.com specializes in a comprehensive range of health and wellness products, including dietary supplements, organic body care, and sports nutrition, indicating strong potential for brands looking to expand in the health-conscious consumer segment.

Strong Market Recognition The company has consistently been recognized as the top online supplement merchant and has received multiple awards for customer satisfaction, highlighting its trusted reputation and opportunities for partner brands seeking credible distribution channels.

Recent Product Expansion Vitacost's launch of their own line of nutrition bars and cookies suggests openness to new product categories and collaborations with brands interested in co-branded or private label health snacks.

Growth Through Acquisition Owned by Kroger since 2014, Vitacost benefits from Kroger's extensive customer base and distribution infrastructure, presenting opportunities for partnership sales to Kroger’s broader retail network.

Digital Engagement and Data The company's use of advanced analytics and digital tools like Google Analytics and Cloudflare indicates a data-driven approach to customer insights, creating opportunities for personalized marketing collaborations and targeted promotions.

Similar companies to Vitacost.com

Vitacost.com Tech Stack

Vitacost.com uses 8 technology products and services including Microsoft Advertising, Crazy Egg, jsDelivr, and more. Explore Vitacost.com's tech stack below.

Microsoft Advertising
Advertising
Crazy Egg
Analytics
jsDelivr
Content Delivery Network
OneTrust
Cookie Compliance
New Relic
Real User Monitoring
Cloudflare Bot Management
Security
Google Analytics
Web Analytics
prettyPhoto
Web Tools And Plugins

Media & News

Vitacost.com's Email Address Formats

Vitacost.com uses at least 1 format(s):

Vitacost.com Email Formats	Example	Percentage
First.Last@vitacost.com	John.Doe@vitacost.com	64%
Last@vitacost.com	Doe@vitacost.com	16%
First@vitacost.com	John@vitacost.com	12%
FLast@vitacost.com	JDoe@vitacost.com	8%

Frequently Asked Questions

Where is Vitacost.com's headquarters located?

Vitacost.com's main headquarters is located at 4700 Exchange Ct. Suite 200 Boca Raton, Fl 33431 US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Vitacost.com's phone number?

You can contact Vitacost.com's main corporate office by phone at

+1-336-956-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Vitacost.com's stock symbol?

Vitacost.com is a publicly traded company; the company's stock symbol is VITC.

What is Vitacost.com's official website and social media links?

Vitacost.com's official website is vitacost.com and has social profiles on LinkedIn.

How much revenue does Vitacost.com generate?

As of October 2025, Vitacost.com's annual revenue is estimated to be $206M.

What is Vitacost.com's NAICS code?

Vitacost.com's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Vitacost.com have currently?

As of October 2025, Vitacost.com has approximately 501 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Marketing Officer: D. Z.Chief Human Resources Officer: E. F.Chief Legal Officer And Corporate Secretary: M. M.. Explore Vitacost.com's employee directory with LeadIQ.

What industry does Vitacost.com belong to?

Vitacost.com operates in the Wellness and Fitness Services industry.

What technology does Vitacost.com use?

Vitacost.com's tech stack includes Microsoft AdvertisingCrazy EggjsDelivrOneTrustNew RelicCloudflare Bot ManagementGoogle AnalyticsprettyPhoto.

What is Vitacost.com's email format?

Vitacost.com's email format typically follows the pattern of First.Last@vitacost.com. Find more Vitacost.com email formats with LeadIQ.

When was Vitacost.com founded?

Vitacost.com was founded in 1994.

Vitacost.com

Wellness and Fitness ServicesFlorida, United States501-1000 Employees

Vitacost.com, Inc. is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest product selection of healthy living products, while providing superior customer service and timely and accurate delivery.