Acquisition Potential Vitacost.com was acquired by The Kroger Co. for $280 million, showing interest in health and wellness e-commerce. Leveraging this acquisition, partnerships with other retailers or health organizations for cross-selling opportunities can be explored.

Product Expansion The launch of a new line of 15 nutrition bars and cookies by Vitacost presents a sales opportunity for potential collaboration with gyms, fitness centers, and health clubs for distribution or creating customized wellness packages for clients.

Online Supp Merchant Status Being recognized as the #1 Online Supplement Merchant multiple times signifies consumer trust. Utilizing this status in marketing campaigns or collaborating with influencers can boost brand credibility and attract a larger customer base.

Diverse Tech Stack With a diverse tech stack including TikTok Pixel, SiteCatalyst, and YouTube, there is a chance to leverage these tools for targeted advertising, personalized promotions, and influencer marketing reaching a wider audience and boosting sales.

Consumer Satisfaction Awards Vitacost winning multiple consumer satisfaction awards signals product quality and customer service excellence. Highlighting these awards in marketing campaigns or offering exclusive deals to loyal customers can drive retention and new sales.