Strategic partnerships NOW Group actively pursues and expands partnerships with law firms, real estate companies, and technology providers, indicating receptiveness to B2B collaborations that align with their social mission. Target potential partners in professional services, property, and accessibility tech to amplify social impact while creating co-branded programs.

Social value leverage With a track record of generating twenty pounds of social value for every one pound invested, NOW Group can attract impact-focused funders and CSR buyers. Pitch opportunities to investors and corporates seeking high social ROI, highlighting its social enterprises such as Loaf Cafes, JAM Card, and GaugeNI.

Geographic expansion Recent expansion from Northern Ireland into Dublin and broader Ireland signals openness to scale. Sales plays could target cross-border employers, public sector bodies, and EU/ROI funding programs to sponsor training, recruitment services, or inclusive hiring initiatives.

Talent and tech fit A diverse workforce serving hidden disabilities and autism with integrated tech usage (Sage, cloud services, digital marketing) suggests opportunities for BPO, managed services, payroll, CRM adoption, and inclusive tech consultancy. Propose packaged services that streamline payroll, compliance, and accessibility tooling for clients with complex HR needs.

Public sector alignment Strategic partnerships with large firms and public-facing initiatives (Translink, JAM Card, Everway sponsorship) demonstrate momentum with organizations prioritizing inclusion and accessibility. Pursue opportunities with government programs, disability employment schemes, and transport or education sectors seeking compliant, scalable inclusive employment solutions.