Scale opportuni Now: Pensions is the UK’s third largest auto-enrolment pension provider with millions of members and tens of thousands of workplaces, indicating substantial cross-sell potential to HR and benefits teams seeking scalable pension solutions.

Strategic parent As a fully owned subsidiary of Mercer and part of the Marsh Group, Now: Pensions has backing from large financial services networks which can facilitate introductions to larger corporate clients and potential partnership-led deals.

Sustainability agenda The company has published a TCFD report and leads campaigns on pension inequalities and climate-related financial disclosures, signaling a readiness to engage in ESG-aligned pension offerings and reporting tools for employers.

Digital excellence Tech stack includes analytics and optimization tools (Power BI, Microsoft Clarity, Visual Website Optimizer) and automation (Pardot), suggesting opportunities to offer enhanced data analytics, UX optimization, and marketing automation for employer communications.

Public affairs Recent hires in public affairs and policy, plus cross-industry campaigns, indicate potential for policy-compliant benefits communications, advocacy-focused employer programs, and risk-managed pension education initiatives for corporate clients.