Expanding footprint NTD operates a coast-to-coast distribution network under Groupe Touchette, signaling increased reach and potential cross-selling opportunities across Canada for manufacturers and dealers through a unified platform.

Retail banner growth With multiple banners including Tirecraft, Tireland/Ici Pneu, Integra Tire, and Pneu Select, there are diversified channel opportunities to upsell proprietary tires, service programs, and promotional packages to existing retailer partners.

Tech enabled Existing technology stack (SAP BI, Power BI, Informatica, MuleSoft, Kronos, DocuSign) supports data-driven sales motions, enabling targeted pricing, performance analytics, and efficient order-to-delivery experiences for customers.

Strategic partnership The commercial collaboration with ATD and a national support center structure creates co-sell possibilities for proprietary tires and expanded product offerings to dealers and manufacturers.

Leadership expansion Recent executive appointments and regional expansion activity, including Winnipeg facility investment and new president of Touchette Retail & Commercial, indicate a growth-focused sales climate with opportunities to onboard new customers and expand existing accounts.