Premium Adventure Audience Target high-spend travelers and enterprise activity planners by positioning OARS as a premier, long-standing outfitter with a prestigious National Geographic endorsement and a track record of multi-sport adventures in iconic destinations.

Expansion & Milestones Leverage recent expedition launches such as the John Wesley Powell Retrace to cross-sell into adventure-tour packages, cross-market to related national park itineraries, and partner with gear, travel media, and outdoor brands seeking authentic, milestone experiences.

Awards & Social Proof Utilize Best of Utah recognitions and other accolades to build credibility with OTA partners, luxury travel agents, and corporate retreat organizers, enhancing request-for-proposal conversions and commission-based partnerships.

Scale & Capabilities Emphasize deep capacity to handle diverse group sizes and multi-day expeditions, presenting opportunities for inbound group sales, corporate incentives, and university or nonprofit expedition programs seeking turnkey trip management.

Digital & Partnerships Capitalize on a broad tech stack and strong digital presence to run targeted campaigns with travel advertisers, SEO and content marketing collaborations, and co-branded promotions with outdoor gear brands, media outlets, or conservation organizations.