Niche market Target north American corrugated packaging and paper industries where Oberg has established dominance. Sales opportunities exist in expanding staffing services to multi-plant and independents within this sector.

Client-centric Leverage their open and honest communication, mutual respect, and results-driven approach to position as a trusted recruitment partner for mid-market manufacturers seeking reliable talent pipelines.

Growth leverage With revenue in the lower-mid tens of millions and a client base of large to small players, upsell premium search services, temporary-to-full-time staffing, and executive-level recruitment to existing clients.

Tech readiness Utilize their tech stack and web presence to offer scalable, ATS-integrated recruiting solutions, virtual recruitment campaigns, and data-driven hiring analytics for packaging and paper industry clients.

Strategic partnerships Position as a bridge to complement HR and payroll providers in similar markets by offering integrated staffing solutions, potentially collaborating with firms that serve similar client bases.