Insights

Territory Synergy Objective Media Group operates UK labels and OMG America, enabling cross-territory format licensing and co-productions. Their diverse slate across factual, scripted and entertainment makes them an attractive partner for platforms seeking multi-genre IP and turnkey production. Propose targeted outreach to streaming services and broadcasters in both the UK and US to expand co-pro opportunities.

Diverse Catalogue The group covers a broad range of genres with multiple labels including Betty TV, Main Event Media, Purple, and Objective Fiction. This breadth allows for bundled development and production deals, IP acquisition, and repeatable formats that can be scaled across markets. Position as a one-stop partner for studios looking to diversify portfolios with known IP.

Leadership Transition Recent leadership changes create entry points for new development partnerships and refreshed strategy. Engaging early with the newly appointed Head of Development and Director of Programmes can unlock access to fresh pipelines and co-development opportunities. Emphasize value through a proactive development plan and existing note-worthy initiatives.

External Partnerships OMG has a track record of external collaborations such as Canard with Fred Sirieix and live format ventures like The Cube Live. This demonstrates openness to co-productions, new formats, and live event opportunities that could be expanded for international markets and brand extensions. Present collaborative formats, trial projects, or cross-promotional licensing deals.

All3Media Access As part of All3Media, OMG benefits from distribution channels, scale, and brand credibility, with the ability to mobilize development and production across regions. Use this leverage to pitch multi-market co-pros, format sales, and accelerated distribution of existing hits. Propose joint marketing and bundling opportunities across OMG's labels to attract platforms seeking turnkey IP portfolios.

Objective Media Group Tech Stack

Objective Media Group uses 8 technology products and services including RSS, Open Graph, Adobe Experience Cloud, and more. Explore Objective Media Group's tech stack below.

  • RSS
    Content Management System
  • Open Graph
    Content Management System
  • Adobe Experience Cloud
    Data Management Platforms
  • ServiceNow
    Miscellaneous
  • PHP
    Programming Languages
  • Vimeo
    Video Players
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers

Media & News

Objective Media Group's Email Address Formats

Objective Media Group uses at least 2 format(s):
Objective Media Group Email FormatsExamplePercentage
FirstLast@objectivemedia.groupJohnDoe@objectivemedia.group
85%
First.Last@objectivemedia.groupJohn.Doe@objectivemedia.group
15%

Frequently Asked Questions

What is Objective Media Group's official website and social media links?

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Objective Media Group's official website is www.objectivemedia.group and has social profiles on LinkedIn.

What is Objective Media Group's NAICS code?

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Objective Media Group's NAICS code is 515 - Broadcasting (except Internet).

How many employees does Objective Media Group have currently?

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As of July 2026, Objective Media Group has approximately 130 employees across 4 continents, including EuropeNorth AmericaAfrica. Key team members include Head Of Legal & Business Affairs: I. D.Head Of Communications: S. K.Head Of Omg Scotland: T. S.. Explore Objective Media Group's employee directory with LeadIQ.

What industry does Objective Media Group belong to?

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Objective Media Group operates in the Broadcast Media Production and Distribution industry.

What technology does Objective Media Group use?

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Objective Media Group's tech stack includes RSSOpen GraphAdobe Experience CloudServiceNowPHPVimeoGoogle AnalyticsNginx.

What is Objective Media Group's email format?

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Objective Media Group's email format typically follows the pattern of FirstLast@objectivemedia.group. Find more Objective Media Group email formats with LeadIQ.

When was Objective Media Group founded?

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Objective Media Group was founded in 1991.

Objective Media Group

Broadcast Media Production and DistributionEngland, United Kingdom51-200 Employees

Objective Media Group is a UK-based company operating in broadcast media production and distribution, with activity across London, Glasgow, Manchester, and Los Angeles. The group is organized into several labels—Betty TV, Main Event Media, Objective Fiction, OMG America, OMG Scotland, Purple, Triple Brew Media, and Tannadice Pictures—covering factual formats, scripted content, and international format adaptations. As part of All3Media, OMG partners with major platforms to develop and deliver programming for Discovery, BBC, Netflix, CNN, Peacock, YouTube, Nickelodeon, HBO Max, PBS, ITV, and Channel 4.

OMG targets broadcasters and streaming services seeking a diverse slate of content, spanning non-scripted formats, original dramas, and formats suitable for adaptation in different markets. In May 2026, Layla Smith stepped down as chief executive after more than ten years in the role.

Section iconCompany Overview

NAICS Code
515 - Broadcasting (except Internet)
Founded
1991
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Objective Media Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Objective Media Group's revenue is estimated to be in the range of $1M$10M

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