Simplified Content Discovery TiVo's simplified approach to content discovery resonates with users who seek curated and easy-to-access entertainment options. This presents a sales opportunity by catering to customers looking for a seamless viewing experience.

Customizable Viewing Experience TiVo's emphasis on 'watching on your own terms' aligns with the trend of personalized content consumption. Sales teams can leverage this to offer tailor-made solutions that empower customers to control their viewing preferences.

Diverse Content Aggregation With TiVo's aggregation of content from live TV, on-demand services, and streaming platforms, sales reps can highlight the breadth of entertainment options available to customers. This diverse content library can be a key selling point for those seeking variety.

Tech-Driven Viewing Solutions TiVo's tech stack including React and Salesforce Marketing Cloud showcases a commitment to innovative solutions. Sales professionals can leverage this technological prowess to offer cutting-edge viewing experiences and stay ahead in the competitive landscape.

Positioning Against Established Competitors Relative to large competitors like DIRECTV and Google, TiVo's focus on user experience and content curation provides a differentiated value proposition. Sales development representatives can highlight TiVo's unique selling points to attract customers looking for a more personalized content discovery journey.