Boutique to Fortune Target a transitioning client profile: Obsidian Group presents itself as a small business focused IT with a Fortune 500 mindset. Sales opportunities lie in helping fast-growing SMBs scale IT operations securely and efficiently, positioning Obsidian as the cost-effective strategic technology partner.

Security as Core Position security as a primary value driver. With emphasis on maximizing employee productivity and secure IT operations, identify SMBs needing enhanced network security, compliance, and proactive threat management as potential clients.

Managed IT Partnership Emphasize ongoing partnership rather than one-off support. Leverage their mission to be a true technology team and advocate to pursue retained IT management contracts, offering proactive monitoring, planning, and optimization for growing businesses.

Revenue Signals Note revenue scale and growth potential: current revenue between one and ten million suggests mid-market SMBs as a sweet spot. Target companies at the cusp of growth needing scalable IT and security services, with opportunities for add-on cloud, AWS, and application stack optimization.

Tech Stack Fit Align offerings with the stated tech stack and capabilities (AWS, WordPress, React, customer engagement tools). Propose projects around cloud architecture, secure web deployments, modern web app enhancements, and integrated support platforms to expand engagement with clients using these technologies.