Boutique security focus Obsidian Group is a small, specialist security and IT consulting partner serving fast-growing small businesses, presenting a potential sales angle to offer scalable Fortune 500‑style IT management at SMB pricing.

Managed IT partnership Position the firm as an ongoing technology team and advocate rather than a one-off support vendor, highlighting opportunities for proactive security monitoring, compliance, and strategic IT planning services.

Growth enablement Target clients undergoing rapid growth who need reliable IT operations to maintain productivity and security, offering scalable cloud infrastructure, security hardening, and process automation to support expansion.

Cost-effective security Leverage the SMB pricing angle to present cost-efficient, high‑quality security and network safeguards (e.g., cloud security, threat monitoring) that rival Fortune 500 capabilities for smaller firms.

Tech stack leverage Cross-sell adjacent services around the current tech stack (AWS, Cloudflare, Google Workspace, WordPress, M365) including security audits, optimization, and managed service offerings to deepen client reliance.