Colorado SMB Focus Obsidian HR serves small to midsize businesses in Colorado with outsourced HR, payroll, benefits, and compliance. This presents a sales opportunity to upsell integrated PEO services and scalable HR solutions to insert clients into a broader range of compliance and risk management offerings.

PEO Differentiation As a Denver-based full-service PEO, Obsidian HR may benefit from partnerships or cross-sell with regional payroll, benefits, and HR tech providers looking for a local trusted provider. Prospecting angles include mutual referrals and bundled service packages for growth-oriented SMBs.

Growth Leadership Recent leadership expansion with a Chief Revenue Officer signals a push to scale revenue and expand market share. This suggests opportunities to engage on strategic deals, enterprise-level payroll and HR outsourcing, and potential channel or alliance collaborations.

Digital Collaboration Their tech stack includes HubSpot, Adobe Experience Cloud, Google Cloud, Slack, and other tools, indicating a modern, integrated approach. Sales plays could emphasize seamless data flow, onboarding automation, and a connected customer experience for SMBs.

Public Partnerships Denver Chamber collaboration around vaccination planning indicates active involvement in workforce health and compliance initiatives. There may be openings to offer risk and compliance services tied to HR policy development, return-to-work strategies, and employee safety programs.