Insights

ALS Partnership Strong recent collaboration with Marquee Sports Network to raise awareness for ALS suggests opportunities to partner with sports media, charity events, and cause marketing campaigns to expand brand reach and drive co-branded apparel sales.

Sports Niche Positioned in the sports themed apparel space with free shipping and short run, high-velocity product opportunities. Potential to upsell to sports fans through league partnerships, team releases, and limited editions.

Omni Channel Tech stack includes Shopify, AWS, iCIMS, Mailchimp/Klaviyo, and multiple payment options (Apple Pay, PayPal, Venmo), indicating readiness for scalable online promotions, automated lifecycle marketing, and streamlined order processing targeting fans and collectors.

Growth Potential Current revenue range and small team size imply opportunities for channel expansion, wholesale collaborations, and B2B licensing deals with teams, schools, and sports organizations to broaden distribution.

Distinctive Value Brand emphasizes humorous, soft shirts with a focus on ROI from compliments, suggesting opportunities to monetize user-generated content, influencer collaborations, and social media campaigns that showcase fan engagement and viral wearability.

Similar companies to Obvious Shirts

Obvious Shirts Tech Stack

Obvious Shirts uses 8 technology products and services including iCIMS, Amazon Web Services, Shopify, and more. Explore Obvious Shirts's tech stack below.

Obvious Shirts's Email Address Formats

Obvious Shirts uses at least 1 email format:
Obvious Shirts Email FormatsExamplePercentage
First@obviousshirts.comJohn@obviousshirts.com
100%

Frequently Asked Questions

What is Obvious Shirts's official website and social media links?

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Obvious Shirts's official website is obviousshirts.com and has social profiles on LinkedIn.

How much revenue does Obvious Shirts generate?

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As of September 2026, Obvious Shirts's annual revenue is estimated to be $1M - $10M.

What is Obvious Shirts's NAICS code?

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Obvious Shirts's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Obvious Shirts have currently?

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As of September 2026, Obvious Shirts has approximately 6 employees across 1 continents, including North America. Key team members include Owner: J. J. Explore Obvious Shirts's employee directory with LeadIQ.

What industry does Obvious Shirts belong to?

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Obvious Shirts operates in the Retail Apparel and Fashion industry.

What technology does Obvious Shirts use?

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Obvious Shirts's tech stack includes iCIMS, Amazon Web Services, Shopify, Mailchimp, Klaviyo, Apple Pay, PayPal and Venmo.

What is Obvious Shirts's email format?

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Obvious Shirts's email format typically follows the pattern of First@obviousshirts.com. Find more Obvious Shirts email formats with LeadIQ.

When was Obvious Shirts founded?

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Obvious Shirts was founded in 2016.
Obvious Shirts logo

Obvious Shirts

Retail Apparel and FashionIllinois, United States2-10 Employees

Obvious Shirts is a small Chicago-based retailer in the fashion industry that has been operating since 2016. The company designs and sells soft, casual shirts centered on sports themes, prioritizing comfort in its products. Its offerings target sports fans and people seeking easygoing, lighthearted apparel, with free shipping as part of the service.

Operating primarily online, Obvious Shirts positions itself within the retail apparel and fashion space by catering to a niche audience that values informal, sport-inspired wear. Based in Chicago, Illinois, the business is run by a small team. In May 2022, it entered a partnership with Marquee Sports Network to support ALS awareness on Lou Gehrig Day.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2016
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Obvious Shirts's revenue is estimated to be in the range of $1M - $10M

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