Expansion through merger Obviouslee recent merger with Meteorite PR and leadership addition as chief outdoor officer signals a push to scale outdoor and active lifestyle brand marketing capabilities. This presents cross-sell opportunities with outdoor-focused clients and PR-driven campaigns seeking integrated marketing support.

B Corp positioning Certified B Corporation status highlights a sustainability and social impact angle that can resonate with purpose-driven brands. Leverage this to target mission-aligned clients in the sustainable goods, social impact, and community-focused sectors.

Outdoor industry focus Recent hires and partnerships around outdoor and active lifestyle brands (Hende as chief outdoor officer; collaboration with Meteorite PR; Joe Jackson joining outdoor team) indicate strong vertical expertise. Target outdoor gear, sports, and lifestyle brands seeking strategic marketing and media relations.

Partnership traction Notable collaborations with The Running Event and Toadfish, plus media relations leadership acquisitions, show a track record of growth partnerships. Explore new co-marketing, event activation, and PR-led campaigns with event organizers and outdoor brands.

Tech-enabled marketing A tech stack featuring HubSpot analytics, Contentful, Squarespace, Netlify, Mailchimp, and AWS shows capabilities for data-driven, scalable campaigns and content operations. Present opportunities to upgrade CRM, attribution, and digital experiences for mid-market brands seeking integrated marketing automation.