Mid-size Fence Supplier Target contractors and distributors in the western United States who require fencing and related products, leveraging Ocotillo Lumber Sales as a regional specialist with a 50+ year presence and localized service.

Growth Opportunity With revenue in the 1M to 10M range and a lean employee base, pursue channel partnerships and preferred vendor programs with larger regional builders and distributors to scale orders and expand product diversification.

Technology Enablement Highlight opportunities to streamline procurement and logistics through cloud and web technologies already in use (AWS, Google Maps, Microsoft 365) by offering integrated ordering, inventory visibility, and delivery tracking solutions.

Market Positioning Position Ocotillo as a focused fence and fencing-related products specialist in the western US to compete with larger lumber and building supply chains by emphasizing regional expertise, quick lead times, and personalized service.

Sales Expansion Capitalize on long-standing market presence and diversified supplier relationships to upsell complementary products (hardware, gate systems, panels) and explore bulk purchasing agreements with mid-to-large builders and trade contractors.