Global scale Octagon is the world's largest creative marketing and sponsorship consulting practice with 800+ staff, 1000+ athletes and personalities represented, and over 10,000 events managed per year, indicating capacity to deliver large-scale, integrated sponsorship programs for blue-chip brands.

IPG ecosystem As a member of Interpublic Group, Octagon can tap into cross-agency resources and a broad client network for joint sponsorship, creative, media, and analytics opportunities, enabling multi-faceted pitches and bundled solutions.

Data driven differentiation The launch of Play Personas and the FIFA World Cup 2026 brand purpose report demonstrates advanced consumer insights and a framework to reimagine brand archetypes through sport and fandom, offering a unique differentiator for client campaigns and measurable ROI.

European expansion The appointment of Camilla Hessey as head of motorsports in Europe and announced partnerships in Europe signal a growth focus in European sports ecosystems, creating opportunities to pitch automakers, teams, and brands for regional sponsorships and activations.

Olympic athlete focus Partnerships with Team USA Squash and US Squash ahead of the 2028 Olympics illustrate a strategy centered on Olympic-aligned sports and athlete-driven storytelling, enabling brands to activate around Olympic cycles and capitalize on athlete endorsements.