Product Innovation Octane Fitness consistently introduces innovative products like the xRide recumbent elliptical, LateralX, ADX air bike, and Octane Ro and Surge Cycle bike, offering a wide range of high-performance fitness equipment options. Leveraging these unique offerings can create sales opportunities in the market for premium fitness equipment.
Strategic Acquisitions Octane Fitness was acquired by Nautilus, Inc. for $115M in 2015, providing strong financial backing and access to a broader network. Leveraging the resources and reputation of Nautilus can open up new avenues for sales expansion and distribution channels.
Market Expansion The recent launch of EVOLUTION, a state-of-the-art gym by Octane Fitness, showcases the company's commitment to enhancing the fitness experience. This expansion into gym facilities presents an opportunity for B2B sales collaborations, catering to a wider audience of fitness enthusiasts.
Territorial Growth With the hiring of Matt Santos as the Territory Manager for multiple states, Octane Fitness is focused on strengthening its presence in key regions. Sales professionals can leverage this territorial growth strategy to establish stronger relationships with clients and drive sales in the specified areas.
App Engagement The launch of a free updated workout app by Octane Fitness demonstrates a commitment to engaging customers digitally. Utilizing the app as a sales tool can enhance customer experience, build brand loyalty, and potentially drive sales of their equipment through app-related promotions and offers.
1-888-653-2347 
support@leadiq.com 
