Acquisition Synergy Post acquisition, integrate Ocurate's value-based optimization into Fenix Commerce platform to offer existing e-commerce customers a ready-made ML-driven ROAS uplift, creating a clear cross-sell path for Fenix's install base.

Cross-sell Opportunity Leverage Ocurate's proven ROAS uplift and high-accuracy revenue predictions to target Fenix's advertising-heavy customers, positioning VBO as a complementary module to improve ad efficiency and predictability of customer value.

ML Ops Upsell Ocurate's technology stack signals strong data engineering and ML capabilities; position as a managed ML operations and data pipeline service to scale across larger advertisers, reducing friction for enterprise deployments.

Platform Expansion Strengthen relationships with major ad platforms by deepening integrations and exploring additional networks to capture more ad spend with value-based bidding.

Enterprise Targeting The combination of ML driven ROAS and predictable LTV growth makes Ocurate attractive to mid-market and enterprise brands seeking scalable optimization and reduced performance volatility.