Hospitality Focus Target hospitality buyers across restaurants, bars, hotels, and caterers with a wholesale program that emphasizes curated, globally sourced wines at fair prices. Leverage Oddbins' nationwide wholesale reach and delivery capabilities to offer reliable stock, flexible delivery windows, and bulk pricing. Consider private label or exclusive regional selections to differentiate for hotel groups and independent venues, aligning with ongoing restructuring of retail stores to shift emphasis toward B2B distribution and wholesale partnerships.

Delivery Advantage Capitalize on same-day delivery in multiple cities and next-day nationwide coverage to service hospitality clients with urgent wine needs, seasonal menus, and events. Propose a B2B ordering portal and scheduled delivery options, enabling venues to maintain stock with minimal lead times and predictable replenishment. Position Oddbins as a reliable, flexible wholesale supplier beyond supermarkets.

Exclusive Selections Highlight an eclectic global wine range and honest pricing as a selling point to premiumize menus for restaurants and hotels. Propose exclusive imports or limited-run bottlings for HORECA clients, plus a private-label program, enabling venues to differentiate wine lists and command higher margins.

Strategic Moves Recent store closures and asset purchases suggest opportunities to partner with or acquire wholesale-leaning assets and distributors. Explore partnerships with buyers like Whittalls Wine Merchants or other retail groups to expand distribution reach, share logistics, or create joint procurement for hospitality customers. Use this momentum to accelerate B2B channel growth and convert former retail footprints into wholesale hubs.

Data & Tech Leverage the tech stack to deliver data-driven sales and marketing to wholesale customers. Use analytics to identify growth segments, tailor promotions, and optimize inventory and pricing for B2B clients. Offer secure, high-performance online ordering, with protections like reCAPTCHA and HTTP/3-backed experiences; consider integrations with procurement platforms and loyalty programs to boost repeat business.