Strategic Growth Oertli is expanding with OS 4 Up and new vitreoretinal instruments such as Caliburn Trocar System and Continuous Flow Cutter, signaling opportunities to position complementary accessories, service packages, and training programs to new platform users and upgrade paths.

European Excellence As a Swiss-made, family-owned manufacturer focusing on precision and reliability, target high-end ophthalmic centers in Europe with premium service contracts, localized support, and Switzerland-based warranties to align with brand positioning.

Global Reach Despite being compact, Oertli markets internationally; leverage global distribution and partners to offer cross-border service, spare parts availability, and multi-language onboarding to clinics expanding beyond home markets.

Digital Backbone Tech stack includes SAP, Microsoft Dynamics, ActiveCampaign and other modern tools; opportunities exist to upsell CRM-driven product education, targeted campaigns, and customer success programs to reduce adoption time and deepen loyalty.

Revenue-Nudge Current revenue range suggests growth potential through bundled instrument kits, perioperative consumables, and training-as-a-service, paired with surgical platform upgrades to boost average transaction value per customer.