Corporate Uniforms Of Mercer’s office-ready, NYC-made workwear is ideal for corporate uniform programs and employee kits, especially for client-facing roles. Target outreach to HR and procurement teams at mid-to-large firms in NYC and other metros. Offer bulk orders, customization, size-inclusive options, quick reorders, and sustainable fabrics to drive recurring B2B revenue.

NYC-Made Advantage The brand designs and produces in NYC with luxe, travel-friendly fabrics, offering fast lead times and domestic manufacturing credentials. Use this to differentiate with retailers seeking Made in USA credentials and authenticity. Explore partnerships for white-label manufacturing or exclusive capsule drops with boutiques, enabling higher margins and showroom presence.

CRM & Marketing Current tech stack includes Klaviyo, Google Ads, and performance tools, presenting an opportunity to grow CRM-driven campaigns for wholesale and corporate prospects, not only direct-to-consumer. Develop targeted email nurture and ABM-like programs, plus retargeting for B2B inquiries, to move prospects through the sales funnel. Leverage data to identify high-value segments such as business professionals in finance, consulting, and tech.

Wholesale Expansion The brand currently sells exclusively via its NYC store and website, signaling a clear path to scale through wholesale partnerships with specialty retailers, department stores, or corporate gifting programs. Propose a wholesale program with tiered pricing, marketing support, and in-store POS materials to support partner success. Pilot partnerships in key markets (NYC, LA, Chicago, SF) to validate demand before broader rollout.

Market Positioning In a competitive women's fashion space, Of Mercer can differentiate on NYC-made, work-ready silhouettes and versatile fabrics crafted for busy professionals. Explore product extensions into related categories and possible private-label collaborations with aligned retailers. Emphasize sustainability, female-founder storytelling, and premium-but-accessible pricing to attract retailers and customers in metropolitan markets.