Expanding Collaborations Universal Standard has recently partnered with major brands like Anthropologie, indicating strong interest in co-creating collections and expanding market reach through strategic alliances. Sales opportunities could focus on joint product launches and exclusive capsule collections with retailers seeking inclusive sizing options.

Growing Product Lines The launch of new collections such as Swim with US and Embody shapewear demonstrates a focus on expanding product categories and addressing diverse consumer needs. This opens avenues for selling complementary accessories, footwear, and related apparel to enhance overall customer experience.

Size-Inclusive Focus Universal Standard’s commitment to size inclusivity, including launching sizes 00 to 40 and exchange programs for size fluctuation, presents opportunities to develop targeted marketing campaigns for retailers eager to cater to diverse body types and improve customer retention.

Innovation in Fit and Comfort The introduction of Fit Liberty and Embody shapewear highlights a dedication to innovative, comfortable designs that promote customer satisfaction. Partnering with manufacturers of supportive fabrics, ergonomic design tools, and fitting technology could result in mutually beneficial sales collaborations.

Investment and Growth With recent funding and revenue growth, there is potential to explore new distribution channels, expand into wholesale markets, and develop digital platforms that bring Universal Standard’s inclusive fashion directly to a broader audience, offering multiple sales opportunities across direct and retail channels.