OFM

Broadcast Media Production and DistributionFree State, South Africa201-500 Employees

OFM is central South Africa's largest independent radio station. Catering to an English and Afrikaans audience of LSM of 7 to 10 across the Free State, North West Province, Northern Cape and southern Gauteng. Visit www.ofm.co.za

Ownership breakdown: AME – 75.1%, Kagiso – 24.9%
Broadcasting hours: 24 hours a day, seven days a week
Broadcast area: Free State, Northern Cape, Southern Gauteng, and North West.
Advertising policy: Eleven minutes of advertising per hour in English and/or Afrikaans.
Major station events: OFM Classic Cycle Race, OFM Carols by Candlelight, Bakkie Day music festival
Past 7 day listenership: 529 000 (RAMS 2010/06)
Target audience: An LSM 7-10 audience, 25-49 years of age. Listeners are innovators, and enjoy leisure activities, sport and the outdoors. They are brand loyal (the station calls them “the most loyal audience in SA”), and are not price sensitive. Listeners are social media savvy and engage regularly on ofm.co.za, on their mobiles on m.ofm.co.za, on twitter with @_OFM and OFM’s facebook fanpage

Broadcast languages: English and Afrikaans
Format: Adult Contemporary, interspersed with news and views from the station’s team of on-air personalities. The community is strongly reflected. 

Positioning: Wherever you go in central South Africa, from Upington to Harrismith and Vereeniging to Potchefstroom to Colesberg – OFM covers central South Africa. OFM, the sound of your life.

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