Independent Advantage OBI is an independent agency serving commercial clients with an affiliated employee benefits unit, enabling cross-sell opportunities between business insurance and employee benefits for existing clients.

Midmarket Focus With 11-50 employees and revenue in the 25–50 million range, target growth-oriented small to mid-sized businesses that require comprehensive insurance programs and benefits packages.

Competitive Positioning As a member of Independent Insurance Agents and Brokers of America and Trusted Choice, OBI emphasizes shopping the market for best coverage and price, presenting a value proposition to cost-conscious buyers.

Technology Footprint OBI’s tech stack includes cloud and web- based tools (Cloudflare, WordPress, MySQL, OpenResty) suggesting potential for digital lead generation, online quotes, and client self-service enhancements.

Growth Readiness Founded in 1987 with a stated focus on low rates and high service, combined with a scalable service model, indicates readiness for partnerships that expand client reach, addlines, or introduce vendor/carrier programs.