University Partnerships Old Hat Creative already partners with major NCAA programs such as Virginia Tech, NC State, Colorado State and SMU and focuses on fan behavior and attendance strategies. This suggests an opportunity to expand to additional athletic departments by offering tailored fan engagement services that boost attendance and engagement.

Lean Scale Advantage With a small team and mid market revenue, the company is well positioned to offer scalable or white label services that complement larger athletic programs or agencies seeking extras without expanding headcount.

Tech Stack Leverage The tech stack includes Wix eCommerce, Sentry, React and SEO tools such as Yoast; this signals readiness for digital marketing, site optimization and analytics projects, with potential upsell of advanced analytics, conversion optimization and integrated fan engagement tech.

Marketing Focus The firm specializes in athletics fan behavior and attendance strategies, opening cross sell opportunities in end to end marketing services, including targeted campaigns, social media management and content marketing aimed at increasing stadium attendance and merch engagement.

National Reach Despite being based in Norman, Oklahoma, the company already serves national university clients, suggesting a sales angle focused on remote strategy work and scalable campaigns for college programs across conferences.