Club Size Opportunity Private year-round tennis and swim club with 11-50 employees and a multi-sport facility presents cross-sell potential for private event services, coaching programs, and member-exclusive experiences to enhance member engagement and drive ancillary revenue.

Facility Depth Extensive tennis and aquatic facilities including 10 outdoor clay courts, multiple hard courts, indoor clay courts, and an Olympic pool create opportunities to bundle premium coaching, court time memberships, and seasonal programming appealing to competitive and casual players alike.

Tech Enablement Existing technology stack (WordPress, Google Workspace, analytics, events calendar, forms) supports digital marketing, member onboarding, and event-driven promotions, enabling targeted outreach to attract new members and upsell services.

Financial Scale Revenue in the mid-range with a lean staff suggests potential for high-margin memberships or tiered offerings, enabling sales conversations around premium access, private lessons, clinics, and small-group programs tailored to the local market.

Market Positioning Compared to larger national chains, Olde Forest Racquet Club sits in a niche high-value family and enthusiast segment; partner opportunities with nearby clubs or regional tournaments, plus sponsorships or equipment deals, could boost visibility and member acquisition.