Expansion Opportunities Ole Smoky has recently expanded to Myrtle Beach, South Carolina, with a new distillery and brand experience, signaling readiness to scale footprint and captivate regional tourism markets. This presents an opportunity to cross-sell to hospitality groups, retailers, and tourism partners in the Southeast and coastal markets, and to leverage their existing event-driven retail model in new locations.

New Product Access Recent launches include Sparkling Moonshine Lemonades and limited-edition minis packs as part of growth in ready-to-drink and giftable formats. Sales teams can target on-premise and off-premise accounts seeking trendy, year-round offerings with high impulse appeal, plus cross-merchandising with existing moonshine flavors.

Global Reach The brand distributes across all 50 states and Canada, with aggressive international expansion noted via Australian SKU growth. This indicates appetite and capability for multi-channel distribution partnerships, including international importers, distributors, and e-commerce partnerships to extend market reach.

Awarded Growth Consistent recognition as a fast-growing private company with multiple industry awards signals credibility and budget confidence among distributors and retailers. This can shorten procurement cycles and support co-op marketing and premium placement discussions.

Tourism Driven Sales As America’s most visited distillery and a prominent tourism-driven brand in Gatlinburg and Myrtle Beach, Ole Smoky benefits from experiential retail, events, and in-destination shopping. Partners in travel, hospitality, and experiences sectors can be engaged for co-branded events, exclusive SKUs, and location-based promotions.