SMB ERP Focus Target micro and small businesses seeking an integrated online ERP solution, leveraging Olist Tiny's Tiny platform as a primary selling point to streamline operations for this segment.

Healthcare Expansion Leverage TinyMed as a gateway to cross-sell to medical clinics and practices looking for specialized clinic management tools, expanding into the healthcare vertical.

Regional Stronghold Capitalize on Olist Tiny’s Bento Gonçalves, RS roots to win local accounts and use case studies to illustrate regional success, while expanding to other small business hubs in Brazil.

Data-Driven Marketing Enhance outreach using the current tech stack (Power BI, Mixpanel, Visual Website Optimizer) to build data-backed campaigns and demonstrate ROI for potential SMB customers.

Financial Scale Position as a scalable SMB ERP with significant revenue footprint, using a compelling value proposition for mid-market services looking to adopt an affordable, integrated management system.