SMB Focus Target micro and small business clients with affordable, integrated ERP/CRM capabilities demonstrated by Tiny and TinyMed. Emphasize ease of use, quick onboarding, and cost efficiency to align with the needs of smaller enterprises in Brazil seeking digital tools.

Medical Vertical Leverage TinyMed as a gateway to cross-sell to clinics and private practices, offering scalable patient management, scheduling, and billing solutions. Position as a compliant, cloud-based alternative to legacy clinic software to capture healthcare provider market share.

Regional Strength Highlight the Brazilian origin and local market focus in Rio Grande do Sul to build trust with regional SMEs. Propose partnerships with local associations and channels to accelerate adoption and customize features for regional regulatory and tax requirements.

Tech Modernization Promote the tech stack and cloud-ready capabilities (Node.js, cloud CDN, S3) as a foundation for scalable deployments, analytics, and integrations. Offer migration and onboarding services to upgrade legacy systems at a predictable cost.

Growth Readiness Frame Tiny as a platform for expansion alongside mid-market moves, presenting flexible pricing, modular modules, and strong support. Target neighboring regions or industries with similar SME needs to accelerate net-new customer acquisition.