Acquisition potential Waystar acquired Olive's clearinghouse and patient access solutions, providing an opportunity to explore collaboration or cross-selling with Waystar's platform and services.

Industry partnership Given Olive's IT services focus, forming strategic partnerships with complementary companies like tech stack providers or industry-specific solution vendors can lead to mutual business growth.

Market expansion With Olive's presence in Columbus, OH, there is potential to expand market reach by targeting local businesses and organizations seeking IT consulting services in the area.

Revenue diversification Exploring opportunities to diversify revenue streams by offering specialized IT consulting services tailored to sectors where Olive's expertise aligns well can drive additional sales growth.

Competitive analysis Conducting a competitive analysis against similar companies like Pine, Acorn, and Juniper can provide insights into market positioning and potential differentiation strategies to capture more sales.