Pine
Financial ServicesToronto, Canada51-200 Employees
Pine is transforming the Canadian home financing process by creating a new digital-first, direct-to-consumer and low-rate process for our clients.
Insights
Acquisition Opportunity Pine's recent acquisition of Properly Inc. showcases a strategic move to expand its market share in the Canadian home-buying sector. This presents an opportunity for Pine to cross-sell its innovative financing solutions to Properly Inc.'s existing customer base.
Funding Boost With multiple rounds of significant financing totaling $67 million, Pine has the financial backing to drive aggressive sales and marketing initiatives. This funding boost allows Pine to invest in expanding its customer acquisition channels and enhancing brand visibility.
Digital-First Approach Pine's digital-first approach in home financing aligns with the growing trend of consumer preference for tech-driven solutions. Leveraging technologies like Microsoft Clarity and Auth0, Pine can offer a seamless and user-friendly experience, attracting tech-savvy customers seeking streamlined financial services.
Competitive Landscape By positioning itself alongside industry giants like Next, Nubank, and Santander in terms of revenue potential, Pine showcases its ability to compete at scale. Leveraging its low-rate process and digital capabilities, Pine can differentiate itself in the market and target customers looking for innovative financial solutions.
Industry Disruption Pine's disruptive approach in the Canadian home financing sector presents an opportunity to challenge traditional players. By offering a direct-to-consumer model and processing billions in mortgage applications, Pine can leverage this momentum to attract customers dissatisfied with conventional mortgage processes, creating a unique sales proposition.
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Pine Tech Stack
Pine uses 8 technology products and services including Linkedin Ads, Microsoft Clarity, Amazon CloudFront, and more. Explore Pine's tech stack below.
- Linkedin AdsAdvertising
- Microsoft ClarityAnalytics
- Amazon CloudFrontContent Delivery Network
- CloudflareContent Management System
- Auth0Identity Verification
- jQueryJavascript Libraries
- Amazon ALBLoad Balancers
- HSTSSecurity
Media & News
Pine's Email Address Formats
Pine uses at least 1 format(s):
| Pine Email Formats | Percentage |
| First@pine.ca | 44% |
| First.Last@pine.ca | 6% |
| First@pine.ca | 44% |
| First.Last@pine.ca | 6% |
Frequently Asked Questions
Where is Pine's headquarters located?
Pine's main headquarters is located at Toronto, CA. The company has employees across 3 continents, including North AmericaAsiaEurope. What is Pine's stock symbol?
Pine is a publicly traded company; the company's stock symbol is ALPN. What is Pine's official website and social media links?
Pine's official website is pine.ca and has social profiles on LinkedIn.How much revenue does Pine generate?
As of September 2024, Pine's annual revenue reached $3.8M. What is Pine's NAICS code?
Pine's NAICS code is 52 - Finance and Insurance.How many employees does Pine have currently?
As of September 2024, Pine has approximately 56 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: B. E. M.Chief Technology Officer: J. S.Head Of Product & Strategy: A. K.. Explore Pine's employee directory with LeadIQ.What industry does Pine belong to?
Pine operates in the Financial Services industry. What technology does Pine use?
Pine's tech stack includes Linkedin AdsMicrosoft ClarityAmazon CloudFrontCloudflareAuth0jQueryAmazon ALBHSTS. What is Pine's email format?
Pine's email format typically follows the pattern of . Find more Pine email formats with LeadIQ. How much funding has Pine raised to date?
As of September 2024, Pine has raised $16M in funding. The last funding round occurred on May 01, 2022 for $16M.When was Pine founded?
Pine was founded in 2021.
Company Overview
- Headquarters
- Toronto, CA
- Website
- pine.ca
- Stock Symbol
- ALPN
- NAICS Code
- 52 - Finance and Insurance
- Founded
- 2021
- Employees
- 51-200
Funding & Financials
- $16M
Pine has raised a total of $16M of funding over 2 rounds. Their latest funding round was raised on May 01, 2022 in the amount of $16M.
- $10M
Pine's revenue is in the range of $10M
Funding & Financials
- $16M
Pine has raised a total of $16M of funding over 2 rounds. Their latest funding round was raised on May 01, 2022 in the amount of $16M.
- $10M
Pine's revenue is in the range of $10M
Company Leadership
B. E. M.Chief Operating Officer- J. S.Chief Technology Officer
A. K.Head Of Product & Strategy
S. D.Head Of Finance- H. M.Head Of Engineering
Employee Directory
- H. M.Head Of Engineering
- T. D.Head Of Underwriting
- O. L.People And Culture Manager
- S. L.Product Lead
- A. A.Senior Department Manager, Sales & Operations
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