Small business focus Target small to mid-sized businesses in Meridian and surrounding areas that require scalable accounting services, tax planning, and bookkeeping to support growth from startups to revenue stages up to several tens of millions.

Comprehensive service edge Position Olsen & Webster as a full-service accounting and advisory partner offering bookkeeping, GL support, tax planning and preparation, and business organization, enabling cross-sell of services to existing clients.

Tech-enabled efficiency Leverage QuickBooks Online, cloud-based tools, and modern web technologies to offer remote or hybrid accounting solutions, appealing to tech-forward small businesses seeking streamlined processes.

Growth synergies With a mid-market revenue footprint and a 10M–25M revenue range perceived, pursue expansion opportunities with clients on trajectory toward larger sales, offering advisory for cash flow, tax strategy, and compliance as they scale.

Local market positioning Emphasize local presence in Meridian, Idaho, and the firm’s long tenure since 1981 to build trust with family-owned and locally driven businesses, creating opportunities for referrals and community-based account wins.