Market Focus Target DC, Virginia, and Maryland-based residential, commercial, and public sector clients with lighting design and installation needs to leverage Olson Weaver's local presence and specialization.

Tech Utilization Leverage existing digital assets and marketing tools (Google Ads, WordPress site, and Google Workspace) to run targeted campaigns for lighting upgrades, energy efficiency retrofits, and outdoor illumination projects.

Growth Readiness With a revenue range of 1M-10M and a lean team, position Olson Weaver for scalable partnerships and subcontracting opportunities on larger commercial or public projects that require specialized lighting expertise.

Competitive Position Differentiate on best-in-class lighting design and installation for diverse client bases, emphasizing turnkey solutions, energy efficiency, and compliant public-sector offerings to win multi-site or retrofit contracts.

Opportunity Areas Explore relationships with larger professional services firms and financial-backed developers in the region, offering collaborative bids for comprehensive lighting systems, controls, and maintenance packages.