Expanding Market Reach Onalytica's recent launch of the B2B Influencer Marketplace and MyOnalytica platform showcases a commitment to expanding market reach and engaging with a broader pool of potential clients, presenting sales opportunities to tap into new customer segments.

Partnership Potential Collaborations with OpenUK, Immediate Future, and OST Marketing indicate a willingness to partner with organizations to leverage technology and data insights, opening up opportunities for strategic partnerships that can drive business growth and revenue.

Innovative Sales Events Onalytica's unique infotainment events like Virtual Lunches and Virtual Roundtables offer a creative approach to engaging with clients and prospects, presenting an opportunity for sales development representatives to utilize these events as platforms for building relationships and generating leads.

Industry Thought Leadership By conducting in-depth research studies on B2B influencers, agricultural influencers on Twitter, and launching series of infotainment events, Onalytica positions itself as an industry thought leader, creating credibility that can be leveraged by the sales team to attract clients looking for expert guidance and innovative solutions.

Competitive Analysis Advantage Understanding the landscape of similar companies like Upfluence, Mavrck, and Brandwatch provides an opportunity for Onalytica's sales team to differentiate its offerings, highlight key differentiators, and tailor sales pitches to showcase how Onalytica stands out in the influencer marketing space.