W-2 Staffing Growth onDiem is a nationwide W-2 compliant dental staffing platform with a growing revenue range and recent strategic partnerships, presenting a sales opportunity to expand with health plans, benefits packages, and compliant payroll solutions for dental practices and DSOs.

Strategic Partnerships Active and recent partnerships with UnitedHealthcare, ADHA, and a major dental distributor indicate open channels for co-marketing, benefits integration, and bulk staffing solutions, suggesting outreach to benefits teams, distributors, and associations.

Insurance & Benefits The launch of a UnitedHealthcare PPO health insurance plan for temporary dental workers creates a cross-sell avenue for practice benefits programs, workers’ comp alignment, and premium staffing services to improve retention and candidate quality.

Talent Community Developed programs such as Brand Ambassador, Changemakers in Dentistry, and a growing hygienist network indicate ready-made candidate pools and advocacy channels ideal for targeted recruiting campaigns and loyalty-based sales proposals.

Digital & Execution Edge Investments in tech stack and digital platforms (Amplitudes, Hotjar, AWS, Stripe, Webflow, etc.) show efficient candidate matching and fulfillment; leverage for analytics-driven sales pitches around cost savings, faster placements, and measurable ROI for practices.