Expanding Product Lines Only Natural Pet's recent development of its own product line indicates opportunities to promote complementary products such as natural foods, treats, and supplements through retail partnerships or online channels to increase market penetration and sales.

Strategic Partnerships The company's collaboration with organizations like Colorado Pet Pantry demonstrates a community-focused approach, suggesting potential for co-branded initiatives and sponsorships that can enhance brand awareness and drive customer engagement.

Acquisition Opportunities Having been acquired by PetSmart, there is potential to leverage extensive distribution networks and in-store visibility for product expansion, while exploring additional partnerships with large pet retail chains or ecommerce platforms.

E-Commerce Innovation Utilizing a tech stack that includes WordPress, NetSuite, and Progressive Web App (PWA) capabilities presents avenues for advanced online marketing, personalized shopping experiences, and improved customer loyalty programs to boost online sales.

Market Positioning As a well-established leader in natural pet supplies with a strong brand identity, there is a significant opportunity to target health-conscious pet owners through targeted digital campaigns and educational content to grow customer base and revenue streams.